Are you familiar with the feeling that when something that you did in the past and not so proud of, is for some reason getting back to your mind? Or worse, getting back to others mind? For example that time you had this awful haircut, or when you got too drunk in front of too many people?
In this age that we live in, it is not so easy to completely get rid of those memories. Everything is online and documented, probably forever. So try to imagine how bad a celebrity feels when the whole world getting back every now and then to things they did many years ago. Or when a company is doing a really bad decision. The internet remembers. Everything.
Lets see some famous examples: